Dairymilk

ACKNOWLEDGMENT : Firstly I thank Almighty ALLAH for endowing me with heatlh patience . I wish to thanks my parents for their contribution and support towards the I am also Thankfull to Sir Hassan Haroon . with out your help and guidence towards course the report would not be completed . I also show my gratitude to my friends and all who contributed in completing the report Assignment : INTRODUCTION : First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . adburry started its operation in 1905 ad in birmingham UK . CBM Operates in more then 60 countries and become world largest confectionary company. Its is a largest sealing Choclate in the world as well as in Pakistan also Started operation in india in 1948 Vision: â€Å"Working together to create brands people love† Cadburys mission statement Says simply, ? Cadbury means quality? ; this is our promise. Our r eputation is built upon quality;our commitment to continuous improvement will ensure that our promise Mission Statement 0f the product: The mission statement of our new product is ?To provide our customers with a tempting andexquisite taste? as Enticing Treats means a mouth watering treat which is simply irresistible CONSUMERS VIEW: Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E. g. -when the company advertised its brand by tag lines â€Å"Aaj Pehli Tarik Hai†, † Kuch Meetha Ho Jaye † and â€Å"Pappu Paas Ho Gaya†. However, the consumers had stopped purchasing the bars for sometime after the worm controversy. Values : -Bring happiness to their costomers -Share happiness Contains more milk then any other chocolate bar -made from the real dark chocolate -AVAILABLE IN 10. 5g, 22g, 95g, 165g & OTHER PREMIUM PACKS SEGMENTING: The purpose of segmentation is to identify and target prime customer groups. Division of consumer market on the basis of: Geographic and Demographic Segmentation. TARGETING: The targeted customers of Dairy Milk have been changing from time to time and advertisement to advertisement. POSITIONING: CDM has positioned itself as synonym for the word chocolate. Chocolates were earlier perceived as a product meant for consumption by children.Since the 1990’s, Cadbury has been endeavouring to position itself as a chocolate for the ‘child within each of us’. Marketing Mix : PRODUCT MIX: Chocolates, Snacks, Beverages, Candies, Gums. PRODUCT LINE: Cadbury Dairy Milk; Cadbury Dairy Milk Wowie Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk. Price : Place : Place is a term that has a variety of meanings in a dictionary sense, but which is principally used in a geographic sense as a noun to denote location, though in asense of a locatio n identified with that which is located there.In marketing, place refers to one of the 4 P's, defined as â€Å"the market place†. It canmean a geographic location, an industry, a group of people (a segment) to whom acompany wants to sell its products or services, such as young professional women(e. g. for selling cosmetics) or middle-aged family men (e. g. for selling family cars). Cadbury – Place Cadbury is a multinational company and it has its market around the entire world. This can be said just by the first page on its site which asks people to select the place of their choice. Providing 60+ Country Their chocolate Distribution :It is mosly provide to their costomers by Retalers and wholsalers PROMOTION : They concentrate more on tv advertisement their advertisement are always marvelous in advertising they are basically telling to their target market that on what occasion their target marget can or Sould buy Dairy milk Their promotions are also very emotional beca use they attracts emotionally their products if we talk about the comercials like on pass in exam they advertise â€Å"Pappo pas hogya† Targeting the teenagers which passes in exam and celebrate it with Dairy milk by sharing it with friends and family members ..Swot Analysis Strength †¢ Cadbury Schweppes plc is a very profitable organization, generated revenue of more than ? 6,508 billion (2005). †¢ It is a global chocolate brand built upon a reputation for fine products and services. †¢ Cadbury Schweppes plc was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. †¢ The organization has strong ethical values and an ethical mission statement Weaknesses †¢ Cadbury has a reputation for new product development and creativity.However, they remain vulnerable to the possibility that their innovation may falter over time. †¢ The organization has a strong presence in the United States o f America, UK and India. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. †¢ Cadbury's recall over 1 million chocolate bars over salmonella fears †¢ The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. The company has no apprehensions of cannibalization of its chocolate brands. Opportunities †¢ Cadbury company is very good at taking advantage of opportunities. †¢ The company has the opportunity to expand its global operations. New markets with new products which are limited in particular region. †¢ Cadbury has decided to focus on a few of its key brands such as Cadbury Dairy Milk, Bournvita, Eclairs and Halls to drive growth for the company. †¢ Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential

Life is what you make it Essay

A little boy called Andy was asked to audition with his classmates for a part in the school play. His mother knew that he had his heart set on being in the play and she was worried about how he would react if he wasn’t chosen. On the day that the parts were given out, Andy’s mother went to the school to collect him feeling anxious about the outcome. Seeing his mother Andy rushed up to her, his eyes were shining with pride and excitement. â€Å"Guess what Mum,† he shouted, and then said the words that can provide a lesson to us all, â€Å"I’ve been chosen to clap and cheer.† Understanding and knowing that you are so much more in control of your lives than you sometimes believe is not only reassuring, it is empowering. The way that you think determines the way that you feel and is the control pad for the volume of happiness that you can experience. The quality of your thinking essentially determines the quality of your life. Think about this †¦. Did you know that you have 60 – 80,000 thoughts a day ? Yesterday I had a thought. That thought became an emotion That emotion turned into words, the words fuelled action, The actions became a habit. My habits are my Character, My Character defines my destiny. Today, therefore, I’ll think about my thoughts a little more. The power of positive thinking Thinking positively is not about putting your head in the sand, nor is it  about being unrealistic. By developing a positive attitude you still recognise the negative aspects of a situation, however you choose to focus on the hope and opportunity that is available. This approach helps you to avoid getting locked into a paralysing loop of bad feeling and allows you to move on quickly and take action to solve problems and embrace life’s challenges of which we inevitably experience. This quote says it all! â€Å"Whether you are an optimist or a pessimist might not affect the outcome, it’s just that the optimist has a better time in life!† James Borg – Mindpower The term â€Å"PMA† is all about having a positive mental attitude. Many books about personal success or self-improvement start with a sharp focus on cultivating energy, enthusiasm and optimism in all areas of your life.. Developing a positive attitude is the key to health and happiness. Sustaining a positive attitude Creating and maintaining a positive attitude is the most efficient and low-cost investment you can make in order to improve your life. A positive way of thinking is a habit and needs to be learned through repetition and conscious effort on your part. Positive affirmations to condition your mind can be very useful. Saying things to yourself like: I am an optimistic, hopeful, positive thinking person. Yes I accept that bad things can happen in my life, however I choose to look for positive opportunities and outcomes in every situation. A positive attitude is not dependent upon your genetic composition even if you are pre-disposed to negative thinking you can learn to move your thinking to the positive side. This depends entirely upon you and how you choose to think. How to be more positive about your life Avoid negative attitude germs Let me ask you a question. If you had a really bad cold or flu would you walk over to someone and sneeze in their face? Hopefully not!  So let me ask you another question. Have you ever had a bad day when someone or something has annoyed or upset you and you have felt the need to get it off your chest and have a good old moan to someone about it? I am sure that we have all been guilty of that from time to time. You are, in effect, spreading your NAGs – Negative Attitude Germs. You may have noticed that when you are with someone who is suffering from a physical or emotional problem, you feel bad too. It’s often described as catching their emotion. Researchers have observed this actually happening in real time in the brain, using an advanced MRI (Magnetic Resonance Imaging) machine. It shows the brain of Person A reflects activity in the same area as Person B when they are in close proximity. The scientific term for this is neural mirroring. This does, therefore, point out the danger of hanging around negative, pessimistic people if you prefer to be positive and optimistic. Choose to be a radiator Some people you meet are like drains: negative, listless doom goblins and when we come into contact with them they drain us of energy. They like to tell you about all their negative news and prefer to play the victim, wallowing in the â€Å"poor me† mentality. These are the people who when you ask them how they are they will respond with their shoulders slumped, eyelids drooped â€Å"Well you know †¦ I feel really †¦ bad!† and then they will give you a graphic blow by blow account of all their woes and feelings of impending  doom! You may well know people like this. Perhaps it is a behaviour you indulge in? Perhaps we all do from time to time however does it really do us any favours? Other people, however, are like radiators – full of warmth and vitality. We feel positively energised by them. They appear bright and radiant, look you in the eye and when you ask them how they are, they smile and tell you something positive. It is amazing how some people are so intent on being negative. I wonder whether they get up some days and plan to go into work to â€Å"drain the radiators†! You may well know people like this. It might even be a behaviour that you indulge in yourself. If so, next time you find yourself doing this ask yourself how you will positively benefit from actively choosing this mind set. Take personal responsibility The antidote for negativity is that you learn to accept responsibility for your situation. The very act of taking responsibility cancels out any negative emotion that you may trigger. By embracing responsibility you will reap many rewards. The successes brought by this attitude acts as a foundation for selfrespect, pride and confidence. Responsibility breeds competence and personal power. By living up to your promises and obligations, you will win the trust of others. Once you are seen as trustworthy, people will willingly work with you and want to be with you. Making excuses can put the brakes on our progress, while accepting responsibility can lead us more towards succeed. It can be easy to blame others or circumstances for everything in our lives – past, present or future. It lets us off the hook to some degree. However, ultimately it doesn’t help us because we become a prisoner of circumstance and allow everything and everyone around us to dictate our world. Positively learn from mistakes Making mistakes is human and we can’t get everything right all the time. To increase your rate of success you will have to be willing to accept that you will make mistakes along the way, the skill is that you positively learn from them. Certainly some of the best learning and character building experiences I have been through are on the back of mistakes. Mistakes are the portals of discovery James Joyce Putting your hand in the air and saying â€Å"yes I recognise I made a mistake or I am responsible for that and this is what I am going to do to improve the situation† is actually quite liberating.  For example admitting when we get something wrong and saying I’m sorry can relieve a great deal of tension in any relationship. Humble pie can actually taste quite nice! It isn’t poisonous. It is a real skill to be brave enough to admit when you don’t get something right and have the humility to accept it, admit and then positively move on. Just because you mistakes it doesn’t make you a lesser person or inferior to others. Also if you never make mistakes, how do you learn? No-one can make you feel inferior without your consent Life can be an interesting and challenging journey and granted you may well get a little travel sick along the way and you may even hit a few pot holes. However, by developing a positive attitude you will be much better equipped to be able to deal with everything so much better. It takes practise and  certainly there will be days when you really struggle to see the sun for the clouds. You may even decide you want to wallow a little and that is ok. The question though, is for how long? Life is what you make it and what makes your life worth living is your own personal voyage of discovery. We are all people in progress with so much undiscovered potential. How exciting and wonderful is that? Life is what you make it – Top Tips The first step to happiness is to make a conscious decision to be happy Choose to be an optimist not a pessimist Actively seek out opportunities instead of problems Think more consciously about what you think about Address any negative attitude germs that you may be spreading Choose to be a radiator not a drain Avoid blaming other people Learn from your mistakes and positively move on Take personal responsibility for all your actions Remember this is your life and your life is what you make it About the author Liggy Webb is widely respected as a leading expert in the field of Modern Life Skills. As a presenter, consultant and author she is passionate about her work and helping to improve the quality of people’s lives. Her new book How to be Happy (Published by Capstone) is due out in August 2012. It will be available on Amazon and in all book stores. Email info@liggywebb.com to order a first edition signed copy. This makes an ideal gift and can be gift wrapped if requested at no extra charge. Liggy Webb explains how we can achieve a happier and more positive life and  backs up her theory with some great evidence and advice. Paul O’Neill, Vice President, Guinness World Records Commercial This is a life enhancing book that will undoubtedly bring greater and longer lasting happiness to every reader’ Richard Denny, International Business Growth Specialist, Speaker and Author

Charge of the Light Brigade Analysis Essay Example for Free

Charge of the Light Brigade Analysis Essay Charge of the Light Brigade Mini-analysis The poem, Charge of the Light Brigade, has quite a complex rhyming scheme which can make the poem difficult to understand at first. I think that he may have designed it this way to instil a feeling of victory and valour at the end of the poem. I would argue that this, along with other literary techniques, shows that Tennyson was successful in glorifying the Charge of the Light Brigade in his poem. As I mentioned before, the rhyming scheme is an integral part of the poem. The rhyming varies for each stanza, which at first seems like a large fault of the poem. The length of each stanza lengthens as the poem goes on, perhaps trying to simulate how the battle escalated. This pattern continues on until the last stanza where the number of lines is significantly reduced. This indicates the resolution of the poem. For the first verse, Tennyson utilizes an ABA pattern for the first half. â€Å"Half a league, half a league, half a league onward. † A large part of the poem is the repetition. This repetition of certain phrases creates a rhythm not unlike the galloping of horse’s hooves on the ground. This creates a feeling of verisimilitude and provides an authentic experience for the reader. The repeated phrase, â€Å"Cannon to the right of them/Cannon to the left of them/Cannon in front of them. † suggests that they were surrounded by enemies on all sides. The sentence also suggests the large imbalance of numbers on the British side compared to the Russians. This emphasises the victory at the end of the poem. While Tennyson tried hard to glorify the Charge of the Light Brigade, he also attempted to express the large amount of casualties as well. Tennyson utilized metaphor and allusion to acknowledge the amount of death on the field without being overly graphic in his description. He used the phrase, â€Å"Into the jaws of Death/Into the mouth of Hell† repeatedly to further his point. In my opinion, Tennyson accurately portrayed and glorified the Charge of the Light Brigade in his poem, using a variety of literary techniques. Charge of the Light Brigade Analysis. (2018, Oct 13).

Diesel engine and Petrol engine ( Comparison ) Essay

Diesel engine and Petrol engine ( Comparison ) - Essay Example Despite their derivation from crude oil, the use of petrol or diesel engine varies according to the particular needs of the consumer who will drive the automobile such as fuel prices, fuel efficiency, fuel economy, running cost, taxes, etcetera (â€Å"Choosing between petrol and diesel†, 2013; â€Å"Buying A Car - Do I Choose Petrol Or Diesel?†, 2012; Foxall, 2012; Ottley, 2010; Work Truck Magazine, 2011). In terms of their chemical properties, diesel is denser than petrol and generates more energy upon combustion (Bloom, 2010). By design, a petrol engine consists of connecting rods, brasses, strap, jibs, cotter and set screws (Narayana, Kannaiah and Reddy 2007, 359). The major difference between a diesel engine and a petrol engine, apart from the different fuels, comes from the way in which fuel is combusted inside the piston cylinder. Fuel in the petrol engine is mixed with air, compressed by the pistons and then ignited by the spark provided from the spark plugs. On the other hand, a diesel engine differs in terms of the stage when air is compressed. As opposed to a petrol engine, air in a diesel engine is compressed first after which fuel is injected and ignited as the air heats up after being compressed (Brain, 2014). This essay will present an evaluative comparison of diesel and petrol engines in terms of their design and functioning. The engine’s compression ratio concerns to the amount to which the gasses can be squeezed into the engine’s cylinder. The higher the engine’s compression ratio the more preferable it is because compression generates high amounts of heat (â€Å"Difference between Diesel and Gasoline Engines†, 2012). Compression involves blending and evaporating the fuel and air molecules, which mix with each other appropriately by being thrusted together into a smaller and tighter area. High compression ratio in an engine enables the generation of greater power by burning fuel and

Business Economics 2 Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Economics 2 - Essay Example 70% of bank funds were diverted to real estate mortgage. The income of families and household was diverted from buying goods and services to buying properties- houses and buildings. A large chunk of money was used in payment of debt service to banks and financial companies. The payment of debt service by the economy’s non-financial sectors interrupts the circular flow of income supposed to exist between produces and consumers. The problem of financing network became more complex. Britain faced acute credit crisis in the recent periods caused by slack lending practice by banks, financial turmoil caused by dearth of liquidity, extending risky loans to unpredictable parties and passing on to other institutions, excessive dependency on credit rating companies, over dependence on in financial markets or inadequate liquidity risk management. This has put many sectors of the economy at risk such as  · UK commercial property sector, Stock markets, First-time buyers, Buy-to-let investors, UKs sub-prime borrowers and many others. There was exponential growth of savings and debt in UK market. They were used mainly for financing the purchase of real estate, stocks and bonds. Net savings don’t increase in the economy because it is used in re lending for or refinancing assets. This process does not necessarily promote new investment in tangible assets or new factories that add to new employment. No more output is added, no more factors of production is paid. Consumption from household, which accounts for about 70% of GDP, is the basis of production. Exports add to the consumption share because it takes off consumption of other country’s consumption also. Consumption of UK in recent years had been 90% that was financed out of the real income of the country and not debt. Consumption by household should flow directly from

Health Care Management HA330 Essay Example | Topics and Well Written Essays - 2500 words

Health Care Management HA330 - Essay Example Lastly, it discusses the skills needed for leaders in health organizations. In the words of Eric and Steven, Strategy is defined not as an event but as the roots of the structure of an organization (Steven G. Hillestad, 2004). In health organization, strategies which are relevant to the changing work environment are adopted. There are various strategies to choose from. These could be: In the 21st century the future of health organizations is totally dependent on how well they adapt to current changing environment. Because of the rapid growth in population the best approach to strategize health organizations is by improving their internal capabilities and personal performance. A health organization is a service based organization therefore its main strength lies in the quality of its service. The better services they offer the better reputation they command. For this it is important to improve on internal capabilities and performance levels. They should focus on the health organization’s hygiene. Providing the patients with perfect hygiene is very important. The news about infections generated due to unhygienic hospitals has always made it to headlines. Technology has taken over most health organizations today. Thus, it is highly recommended that health organizations are abreast with the latest technology . They are updated with the latest data and the latest equipments for treatment are in place. Technological procedures like MRI, CT scans and other surgeries are expensive. However these procedures should be incorporated as they produce efficient results. Survival today is not only what people look for but the quality of life they are offered along with the opportunity cost (Patrick, 1993). Along with the introduction of technology performance maintenance criteria needs to be practiced. The staff needs to get training sessions to get familiar with the machines before experiencing it on humans. Number of studies carried out in Canada

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 13

Rhetorical Analysis - Essay Example Firstly, the exigence, or problem presented is the issue of an abundance of poor children of beggar women present on the streets of Ireland, and the burdens that these children bear upon the countries economy and poverty stricken parents. This is an exigence, as such a problem can certainly be modified or improved via human interference. Swift uses persuasive language to describe this problem in a way which exemplifies and presents it in a very particular light which suits his argument. The second part of the rhetorical situation here, is the audience, being those citizens of Ireland which are capable of contributing and making a difference to the problem as Swift suggests. Lastly, the constraints of the situation are presented as being related to time and money. However, the author conveys them as being possible to overcome by explaining specific ways in which the constraints and problem can be solved and/or improved. One of the principal ways in which Swift attempts to move the audience is by the use of pathos. Pathos is identified as being the use of language, words, style and tone with a view to appealing to the emotions of the reader in some way. Swift achieves this quite effectively in several ways throughout the article. For example, he uses very specific words and phrases which directly appeal to emotional sensibilities such as ‘melancholy’, ‘poor innocent babes’, and ‘inhuman’. Such specific terms and phrasing are quite shocking and very fervently appeal to emotions. The author also uses whole sentences in this context, which can be seen throughout the article, for example, ‘that horrid practise of women murdering their bastard children, alas!’ By describing the action as ‘horrid’ and using personal exclamations such as ‘alas!’ with an exclamation mark, Swift is making very strong and direct attempts to convey t he unfortunate events to the audience in ways which appeal to their